January 15, 2026
Over the next few months, Karis will be running a digital recruitment marketing campaign. You may notice Karis ads appearing on platforms like Facebook, Instagram, YouTube, and in online search results.
This is the third year we’ve invested in a marketing campaign specifically focused on recruitment for Direct Support Professionals. Each year, we see a meaningful surge in applications during a season that typically receives fewer applicants. These efforts help us maintain staffing levels and ensure a consistent pipeline of applications, supporting the important work happening across Karis.
Our annual theme, “Together We Grow,” is at the heart of this investment. Part of this campaign is about reaching passionate and qualified candidates—people you will work alongside as we grow our teams to meet ongoing needs in the communities where we serve. This continued investment positions Karis well for continued growth.
This year, we’re also bringing greater prominence to recruitment on our homepage, including sharing the wonderful story featured in last year’s ACM video that highlighted the dedication and impact of our DSPs.
If you happen to see our posts or ads online, we invite you to share them if you’re able—or simply enjoy seeing people from our Karis community. These campaigns are designed to reflect the real heart of our work.
The marketing and communications team continues to invest in photos and stories from across our communities, and throughout the year we hope to visit more locations to capture images and videos that highlight the great work you do every day.
Please note: The people featured in these ads have agreed to have their photos used in promotional materials. This is a sample of the ads you may see.
Thank you for the work you do that makes all of this possible. Together We Grow!
Carolyn Lewicki, Director of Marketing & Communications
Loralyn Smith, Recruitment Strategies Manager